by Lana Myers
W.H.E.A.T. is spicing things up by partnering with The General’s Hot Sauce (TGHS), an American grown and veteran owned company, based in Columbia, South Carolina. For TGHS, “it’s not a race to be the biggest, nor we will cut corners to be the cheapest. We’d much rather focus on making a hot sauce that is almost 90% (yes-ninety, that’s not a typo) aged American-grown peppers.” TGHS also “serve[s] the greater good by creating jobs for veterans, and by donating a meaningful percentage of our profits back to organizations that support our troops, veterans, and their families.” W.H.E.A.T’s collaboration with TGHS materialized after Roger Myers, a hot sauce connoisseur and President of W.H.E.A.T., sampled a TGHS “Triple Threat” of Shock & Awe, Marine Green, and Dead Red hot sauces. (Actually, he spent a weekend sampling all three flavors on everything from savory to sweet and everything in between!)
After conducting extensive “research” that weekend (e.g., think pancakes, tacos, salad, ice cream – just to name a few), Roger contacted TGHS to rave about their product. The next day, a TGHS founder called Roger and the two veterans discussed COVID-19’s impact on their respective organizations. Normally, TGHS donates its hot sauce to the Naval Academy in Annapolis, Maryland, but like so many other colleges, COVID-19 forced its closure. TGHS had over 4,200 bottles of hot sauce in inventory and were searching for a 501(c)(3) nonprofit to receive, package, and ship its high-end hot sauce to our military soldiers deployed overseas within 60 days of receipt. After discussing logistics, the two Navy veterans formed a partnership like none other.
On May 29, 2020, W.H.E.A.T received nearly 3,000 pounds (4,188 bottles) of Triple Threat at its warehouse in Whitman County, WA. This generous donation of hot sauce allows W.H.E.A.T. to send a “bit of home” to our troops deployed overseas, most of whom are in COVID-19 “hot spots” across the globe. To date, W.H.E.A.T volunteers have packaged and mailed over 3,000 bottles of Shock & Awe, Dead Red, and Marine Green to over 2,000 American soldiers deployed overseas. Our only regret is that we can’t see their faces when they open these amazing care packages, many of which are packaged with sardines, oysters, tuna, crackers, and salami! By July 31, 2020, the remaining bottles of hot sauce will be sent to American soldiers abroad. Please join W.H.E.A.T. in supporting TGHS, an incredible company that inspires us to “serve the greater good.” You can find this one-of-a-kind hot sauce, packaged in glass bottles shaped like hand grenades with “dog tags,” at http://www.generalshotsauce.com.