Some companies don’t live up to their tag lines. Black Rifle Coffee Company – BRCC – does. “Serving More Than Coffee” is a motto that BRCC deserves.
BRCC served our American soldiers deployed overseas more than just coffee in Fall 2020. BRCC, along with W.H.E.A.T. volunteers, served smiles, tastes of home, boosts of morale, and kindness in every bag of donated coffee that W.H.E.A.T. sent to 1,000+ American soldiers deployed in Afghanistan, Bahrain, Greece, Iraq, Japan, Kuwait, Saudi Arabia, South Korea, Syria, several Undisclosed Locations, and On Ship.
In Fall 2020, W.H.E.A.T. contacted BRCC and explained that their coffee is the most requested item in our soldier care packages. From our first contact with Ms. Emily Johnson to Cory’s packing/shipping of BRCC coffee to W.H.E.A.T.’s warehouse, BRCC exceeded W.H.E.A.T.’s expectations. Shortly after our first contact with Ms. Johnson, BRCC delivered AK-47 Espresso, Beyond Black, Blackbeard’s Delight, Freedom Fuel, and Silencer Smooth to W.H.E.A.T. in Eastern Washington State. Immediately, W.H.E.A.T. volunteers began packing/shipping BRCC’s high-end coffee to our American soldiers deployed overseas. Just like that.
As one recipient of BRCC’s coffee messaged us at W.H.E.A.T. – “For request, coffee!!!! We all love coffee! * * * We’re a bit older, love coffee.” When I told her that we sent several boxes of BRCC to her and her unit in Afghanistan, complements of BRCC, the soldier said that she would share the BRCC coffee with her “Australian, Portuguese, and British counterparts” as well as the Army’s Afghani counterparts. Our contact then private messaged us a couple more times and expressed such gratitude: “Thank you so much. This is awesome.”
Black Rifle Coffee Company. A veteran owned company that believes in serving those who serve our country, as do we. BRCC, Nancy H. (the soldier referenced above) said it best, “Thank you so much.” Your donations DO Serve More Than Just Coffee.